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| Motivate patients at Mário Penna Institute to fight cancer with more positivity and willpower - healing of oncology patients is directly connected to their emotional state. |
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| Call people up to donate something that money can’t buy. We created a platform in which any person in the world can send a message of willpower to patients at Mário Penna, by the site of www.doepalavras.com.br or Twitter with the hashtag #doepalavras. Messages are shown on TVs at the hospital. |
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| More than 600.000 messages from 249 countries and 249 brazilian cities in the first month. 1.800.000 thousand visits to the site in 8 months. Exhibition on the greatest Brazilian TV broadcasts and adhesion of thousands of people in Brazil and worldwide, including celebrities and the vice president of Brazil. |
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